The eye area represents 80%* of perceived age. To protect its beauty and power, Dior science has worked to understand it: an exclusive study conducted in 4 countries** has revealed the evolution of the eye area with age and depending on shape. As a result, Dior research has identified the 9 signs of aging*** that impact the power of the eyes, and has combined them into an index unique to Dior: the Eye Power Index.
Super Potent Eye Serum is the 1st**** total anti-fatigue and age-defying eye contour serum that helps redefine the entire eye area all the way to the brow bone for a smoother, firmer, more luminous eye contour. In 4 weeks, eyes seem 4 years younger.*****
3 key active ingredients and 3 actions to correct the 9 visible signs of aging*** in one massage.
BRINGING NATURE AND TECHNOLOGY TOGETHER
Composed of 92%****** natural-origin ingredients, Super Potent Eye Serum provides triple action: correcting, with its formula rich in re-energizing longoza and firming rye extract; massaging, thanks to its patented applicator and the movements performed during application; and refreshing, due to the cooling effect of the eye contour serum and the zamak massaging head. The 9 signs of aging identified by Dior*** appear corrected after the very first massage, for a visibly redefined eye contour.
AN ULTRA-SENSORIAL HYDRATING FORMULA
Infused with the eye contour serum’s fresh, ultra-luscious formula, the eyes immediately appear more open, luminous and awake. The skin around the eyes seems firmed and smoothed, undereye puffiness and dark circles appear reduced, fine lines and wrinkles, diminished.
PATENTED APPLICATOR: 360 CRYO-FLEX
The wide massaging head, 7 smoothing waves and super flexible neck of Super Potent Eye Serum’s high-performance applicator are adapted to different types of eye shapes******* to reach the most delicate areas around the eyes.
* Eye tracking study, 12 male and female viewers.
** China, France, Korea and Japan.
*** Homogeneity and brightness of the eye contour, appearance of wrinkles, fine lines, dark circles and puffiness, congested appearance of the eye area, drooping eyelids and toned appearance of the skin around the eyes.
**** At Dior.
***** Clinical test by a dermatologist on 93 women (4 weeks) and modelling of perceived age.
****** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included. The remaining 8% have been carefully selected to optimize the formula’s performance, sensory appeal and stability.
******* Tested on Asian and Caucasian skin.
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