« THIS DOCUMENTARY FILM UNVEILS THE FASCINATING ROLE OF THE NOSE, A MYSTERIOUS CRAFT BEHIND AN OBJECT THAT ALL KNOW BUT VERY FEW UNDERSTAND. »
For the first time in a documentary feature, the prestigious House of Dior opened its doors to show the wonders of perfume creation. Travelers at heart, Arthur de Kersauson and Clément Beauvais followed François Demachy for two years and over 14 countries, from Grasse to the other side of the world, in his search for inspiration and the most precious raw materials. A true « smell good movie », NOSE sheds light on one of the most secret jobs in the world.
FRANÇOIS DEMACHY
A GLOBAL EXPLORER
From the may roses of Grasse to Calabrian bergamot, Indonesian patchouli and Sri Lankan sandalwood, NOSE is an incredible journey, during which we discover the protected small industries and the unique regions that continue to live on, thanks to the support of a house that wants to give its perfumes the finest raw materials. Along the way, we cross paths with those who cultivate these natural wonders, helping precious craftsmanship and traditional expertise endure, and we witness firsthand the capital importance of the human bonds that are forged over a shared desire to bring beauty to life in a scent.
FRANÇOIS DEMACHY DIOR PERFUMER CREATOR
“I AM NOT AN ARTIST, I AM AN ARTISAN” DIOR PERFUMER-CREATOR SINCE 2006, FRANÇOIS DEMACHY CURRENTLY CREATES ALL THE DIOR FRAGRANCES, SPLITTING HIS TIME BETWEEN HIS PARIS LABORATORY AND HIS FIEF AT THE “FONTAINES PARFUMÉES” IN THE HEART OF GRASSE, WHERE HE COMES FROM.
Over the past 15 years, he has patiently established numerous partnerships with the young generation of organic flower producers, thereby ensuring that Dior fragrances enjoy the finest flowers, while also supporting the revival of his region. Elsewhere, from Sri Lanka to India and from Italy to Nosy Be, this tireless traveller, has continued to develop the industries that ensure Dior perfumes have the noblest ingredients possible.
THE TEAM
THE E-BOUTIQUE SERVICES
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ART OF GIFTING
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FRANÇOIS DEMACHY
