February 1947: Christian Dior dazzled the fashion world just as much as he shook it up with his 1st runway show called "New Look." Today, the iconic Rouge Dior lipstick is experiencing its own "new look," reinvented in an ultra-desirable limited edition.
For the 1st time, Dior's couture houndstooth pattern adorns both the lipstick case and the lipstick bullet itself. The case of the New Look limited edition is refillable: once your lipstick is finished, replace it with the Rouge Dior refill of your choice.
Enriched with natural-origin floral extracts, such as red peony with protective properties, the Rouge Dior lipstick enhances the lips with an intense, long-wear color in a satin, velvet, matte or metallic finish depending on the chosen shade. This long-wear lipstick offers lips 16 hours* of comfort.
The New Look limited edition is also available in the Rouge Dior lip balm, composed of 95%** natural-origin ingredients. Available in a transparent shade and a rosewood shade that dresses lips in subtle color, this lip balm soothes the lips, and hydrates for 24h***.
* Self-rated by 60 subjects.
** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. The remaining ingredients contribute to the formula’s performance, sensory appeal and stability.
*** Instrumental test on 10 subjects.
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